About luli.co
luli.co began with something incredibly personal — my daughters, Lucy and Lily. Like me, they inherited sensitive skin and ears, and when Lucy turned eight, she couldn’t wait to get her ears pierced. But finding earrings that didn’t leave her ears red, irritated, or uncomfortable felt impossible.
That moment sparked a mission. Two years later, luli.co was born — a brand built from a mother’s determination to create jewelry that’s cute, comfortable, and truly safe for sensitive ears.
Every pair we make uses high‑quality, hypoallergenic materials designed for all‑day, everyday wear. My girls live in them — swimming, dancing, doing gymnastics, playing in the sand, even sleeping. And because kids never stop moving, our studs feature secure screw‑on backs, and our hoops snap closed for extra peace of mind.
We’re so excited to share jewelry that’s as stylish as it is functional. Thank you for letting luli.co be part of your story.